Archive for the 'Events' Category

Rumour press show

Rumour PR, our lovely press girls, ramped up their press wooing efforts last week in the form of their first ever press show. Housed in the London Transport Museum, Mel and Ruth invited along their favourite press buddies for a sneak preview of new products from ourselves and their other esteemed clients. On show from Anorak were our new deckchairs, new beanbags and new mini kissing animals designs. The day was a rip roaring success and we’re pleased to say our products went down very well indeed.

Thanks girls.

Invite and a Routemaster cocktail

Spot the deckchair

Team Anorak pitches

Last week, we were lucky enough to reach the regional heats of The Pitch 2010. Five budding business were picked from thousands of applicants to pitch their ideas to three very scary judges with the hope of reaching the grand final. These were Doug Richard (from Dragons Den), Julie Meyer (big time entrepreneur) and Helen Stevenson (Chief Marketing Officer at Yell). So, after a few rehearsals and a few deep breaths, Laurie and Stuart hit the stage. Here’s photos and the live Twitter feed from the day.

Off they go

The judges listen

The judges deliberate

The products sit tight

Live Twitterings keep the office enthralled

The judges loved our brand, loved our products and gave some great feedback. But alas, we didn’t quite win, coming second on the day. Nonetheless, it was an amazing experience and we made some brilliant contacts along the way. Plus, there’s also a wild card round where the public can vote for one more finalist (hint hint). More on that to follow.

Topshop bandstand picnics

This June, Topshop will be hosting a series of picnics in city bandstands up and down the country. The events will be hosted by Jameela Jamil and Miquita Oliver with all profits being donated to Teenage Cancer Trust. Activity wise, the picnics promise a plethora of fun including festival face decoration, roller skating and some tip top musical entertainment from the likes of New Young Pony Club, Eliza Doolittle and Slow Club. Don’t forget the Jammy Dodgers folk.

Click for full line up

Calling all campers

To celebrate the launch of our new ropes & boats collection, we’ve teamed up with our friends at Cool Camping for a camptastic giveaway. A groovy camping kit is up for grabs consisting of an Anorak sleeping bag, an Anorak toiletry bag and three Cool Camping books.

Click to enter

New Anorak catalogue

Seafaring friends, we bring you news.
The new Anorak catalogue has set sail and is heading to a doormat near you.
Inside you’ll discover our nautical inspired ropes & boats collection plus some exciting new product additions to the kissing animals collection. Click here to net yourself a copy.

Open open, read on...

A page of picnic products

Below deck for a snooze

Scrub a dub dub with a ropes & boats toiletry bag

Top Drawer Spring

Our first tradeshow of the year was Top Drawer at Earl’s Court, London. It was the first time we’ve ever exposed our new ropes and boats collection to trade and it was by far the biggest stand we’ve had to contend with. Suffice to say, we were pretty darn nervous. Thankfully, fortune decided to smile on Anorak and the new collection went down very well indeed. We picked up some great new stores, met some old friends and even managed to pick up the ‘Best Gift Product’ award for our new garden apron. Here’s some pics of what we got up to…

Washing the rocks for our display (they were very muddy)

Laurie prepares the plinths

Getting ready to roll

Ta da! the new ropes & boats collection on display

The kissing animals returned for another year

And the winner is...

...Anorak's garden apron!

It’s getting cold in here…

If you think we’ve had a nippy January, check this out. A winter making machine called Sensorama we spotted over at designboom. It’s the brainchild of Polish design company Centrala and is basically a big wooden box that contains Poland’s hardest winter of the 20th Century that took place in 1979. People who poke their head in for a look around will encounter the temperature, the smell, the sound, the air humidity, the blue lips. Brrrrrrrr.

Wintery wooden box

 

Frozen but carrying on

 

Hello winter

 

Cold cold cold

 

His hand. Iced fast to his face.


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