Top Drawer Spring

Behold, photographs of stand Anorak at this year’s Top Drawer Spring. The first trade event of the season, the show also entailed a quite a few firsts for Anorak:

1. It was the first time we showed our new Spring/Summer product range (including a new coolbag & mini animal washbags)
2. It was the first time we had a dedicated wholesale catalogue (hot off the printer the day before)
3. It was the first time we took a stand 7 metres long! (and slightly less products to fill the space!?)
4. It was the first time we used wooden crates and trestles to fill said stand (no more heavy plinths to lug)
5. It was the first time we forked out for a data capture pen (money very well spent)
6. It was the first Anorak tradeshow of 2011 (a glimpse into the coming year for retail)
7. It was the first time Leno the van driver dropped off our wares (prior to a spot of Latin dancing in his local ballroom)

The good news is that the show was a resounding success, albeit a very hectic and slightly stressful one. And what’s more, the early signs are that Anorak’s new products are going to be very well received in 2011.

Cathy mans the stand

New coolbag, old props

Tablewear, with a stray stag coaster

Nice old crates


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